NewsTimex
Timex, with its best-selling Timex Ironman watch, is the longest running Ironman licensee
Published Wednesday, April 23, 2008
In 1978, a core group of elite athletes pushed the boundaries of what was possible, combining three of Hawaii's most challenging sport events into the first Ironman Triathlon. Millions of athletes worldwide evoke the strength, passion and courage of the first Ironman competitors as they refine their performance and train for bragging rights in the most demanding endurance competitions.
Related Stories
The Sports Authority now offers a number of Ironman lines »
Kevin Mackinnon has a hands-on look at this innovative new watch from Timex »
| Older Stories > |
To capture this spirit, in 1986, Timex recruited world-renowned Cuban-born marathoner Alberto Salazar and track and field world-record holder Mary Decker Slaney to collaborate with top industrial designer John Houlihan. The timepiece they created revolutionized sports timing with features and durability that were an instant hit with the dedicated athletes that inspired it.
While the Timex Ironman brand matured alongside Ironman triathlons, the timepiece evolved beyond swimming, biking and running. What began with the 1986 eight-lap chronograph became intuitive workout management, highly functional heart rate monitors, and GPS enabled training systems. Timex Ironman instruments provide an indispensable advantage for serious athletes across all sports.
Today, Timex® Ironman® Triathlon® watches are among the world's largest selling timepieces. The "lazy D" digital face and innovative styling have become international icons, sold, worn and relied on by the people of every continent and beyond. Among only four watches flight certified by NASA for space missions, Timex Ironman watches have accompanied astronauts and Russian cosmonauts to outer space.
The Timex Team of 48 professional and amateur athletes push themselves and Timex Ironman instruments towards perfection at a variety of events around the globe. The team also provides invaluable real-world durability and feature testing; the results of which can be seen in every Timex Ironman product. Not only does Timex stand behind the technology on the wrists of millions, Timex gets behind the events that allow athletes to become champions. Besides the Ford Ironman World Championship in Kona, Hawaii, the Ironman European Championship in Frankfurt and several other triathlon events worldwide, Timex keeps time at the ING New York City Marathon, meets runners at the finish line of the Flora London Marathon, and supports the spirit of athleticism and competition at numerous top sporting events.
New Product Highlight
The Timex Ironman Race Trainer series of digital heart rate monitors boasts two-way wireless data transfer via the Timex Data Xchanger USB device. A sleek polyurethane digital transmission chest sensor allows a user's body to sync with the HRM watch to yield precise fitness data over extended training periods. The Timex Ironman® Race Trainer™ digital heart rate monitor and the Timex Data Xchanger USB device, which utilize ANT+Sport™ wireless technology, work as a system to provide online training logs powered by TrainingPeaks™ software.
The collection possesses an array of essential fitness functions, including a 10-workout memory and a five-segment variable-intensity interval timer. The Timex Data Xchanger USB device transmits zone and interval setup information among other workout and watch parameters.
The heart rate monitor is available in four watch styles, in both men's and women's sizes. It boasts a useful range of features, including:
- 50-lap memory with average heart rate per lap
- chrono or interval workout review with average/peak heart rate, time spent in
- target heart rate zone, and calories burned
- automatic heart rate recovery with multiple pre-set durations
- 100M water-resistance rating for enhanced watch durability
Timex is on the web at timex.com. Timex Ironman products are available from the ironmanstore.com.
