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PowerBar is the official nutrition partner for Ironman
Published Wednesday, May 14, 2008
PowerBar is proud to be the official nutrition partner for Ironman. A pioneer in the world of sports nutrition, PowerBar is committed to helping athletes achieve their performance goals by offering convenient nutritional products that allow them to perform at their peak.
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To achieve that, they also need to be at their peak in sports nutrition. That's why both Ironman and PowerBar see sports nutrition as the "fourth pillar" of performance that all Ironman athletes need to master in order to train and compete successfully. Together, we've created IronmanPower.com, the online destination for all levels of Ironman athletes to get the latest training and sports nutrition information, with engaging tools to help athletes train for and succeed in their events.
The PowerBar Performance System makes it easy for endurance athletes to benefit from the latest sports nutrition science by providing a full range of products for before, during, and after exercise.
BEFORE: PowerBarŪ Performance Energy bars
Before beginning any training session or competition, athletes need to be fully energized and hydrated. When both those needs are met, muscles are ready to work. PowerBar Performance bars contain the PowerBarŪ C2MAX dual source energy blend, formulated with the same ratio of carb sources shown to increase endurance performance by an average of 8% in 8 trained athletes compared to glucose alone. The ideal time to fuel up with a Performance bar is about an hour before exercise.
DURING: PowerBarŪ Gel
During strenuous exercise, the body burns carbs and loses key electrolytes through sweat. PowerBar Gel replenishes and restores those nutrients to help maintain peak performance. For best results, consume one PowerBar Gel with 16 fl oz. of water every 20-45 minutes during activity.
AFTER: PowerBarŪ Recovery bar
Recovery is an essential component of any training program. Immediate post-exercise nutrition, ideally within the first 30-60 minutes after exercise, can greatly assist the recovery process. The PowerBar Recovery bar is a convenient source of recovery nutrition, specially formulated to jumpstart muscle recovery and help restore muscle lipids depleted during endurance exercise.
To order, or for more product information, please visit: http://www.ironmanpower.com/products/.
