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PowerBar and Ironman Extend Global Agreement


 Global Sponsorship extended from 2009 to 2011PowerBar, a division of Nestlé S.A., and Ironman announced an extension of the exclusive three-year global sponsorship agreement today. The deal designates PowerBar as the Official Global Energy Bar and Energy Gel Sponsor from 2009 through 2011 for all U.S. and international Ironman and Ironman 70.3 qualifying events, the Foster Grant Ironman World Championship 70.3 and including Ford Ironman World Championship, regarded as the world's most challenging endurance event.  Read the story »

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Thumbnail: Official Ironman Mattress produced by Spring Air Company
Official Ironman Mattress produced by Spring Air Company

The Spring Air Company, one of the world's largest mattress manufacturing companies, has signed an exclusive licensing agreement with T3 Athletic Recovery Products to produce and market the official mattress of Ironman®. The new lineup will be showcased at the Winter Las Vegas Furniture Market in February 2009 and will be available at leading retailers shortly thereafter. Read the story »

   

Thumbnail: Ceepo becomes Ironman's Official Bicycle Partner
Ceepo becomes Ironman's Official Bicycle Partner

Ironman is pleased to announce its new licensing deal with Ceepo, a triathlon-focused bicycle company recognized for its innovative designs. The agreement establishes Ceepo as the "Official Bicycle Partner" via a multi-year global licensing deal, with new branded product available beginning January, 2009. Additional models, such as the Ironman "Viper" will be released late spring, with the Ironman "Katana" to follow in Summer. Read the story »

Thumbnail: Ford Ironman Louisville Sells Out for 2009
Ford Ironman Louisville Sells Out for 2009

Ironman announces that Ford Ironman Louisville, taking place on August 30, 2009, has reached capacity. Registration for next year's race officially opened on September 1, 2008. The event serves as one of 22 official qualifiers for the Ford Ironman World Championship that takes place each October in Kailua-Kona, Hawaii. Read the story »

Thumbnail: Ford Ironman World Championship Broadcast Sat. Dec. 13
Ford Ironman World Championship Broadcast Sat. Dec. 13

For an 18th consecutive year, NBC will showcase the ultimate showdown of raw athletic competition and human perseverance -- the Ford Ironman World Championship -- on Saturday, Dec. 13, from 2:30 - 4:00 p.m. ET. The 90-minute special, a network television staple since the 1980s, has won a total of 14 Emmy Awards during the race's illustrious history. Emmy-Award winning narrator, Al Trautwig, will provide the voiceover for this year's broadcast. Read the story »

Thumbnail: Ellen DeGeneres Show Features Brian Boyle
Ellen DeGeneres Show Features Brian Boyle

Tune into The Ellen DeGeneres Show today, November 19, and gain inspiration from Ironman athlete, Brian Boyle. The 22-year-old from Welcome, MD, was involved in a tragic car accident in 2004 that nearly took his life. Read the story »

Thumbnail: Bozzone y Zeiger Victoriosos
Bozzone y Zeiger Victoriosos

Clearwater, Florida, el 8 de Noviembre de 2008 - Hoy, Terenzo Bozzone y Joanna Zeiger han celebrado sus triunfos en el Foster Grant Ironman World Championship 70.3, presentado por Ford. Llegado de Nueva Zelanda, Bozzone ya ha acabado primero en tres Ironman 70.3 carreras este año y ha celebrado su primero titulo de Campeón Mundial hoy con un tiempo final de 3h40mn10s. Zeiger, representante de los Estados Unidos, ha también conseguido tres 70.3 títulos este año y ha cruzado la línea de llegada en 4h02mn49s. Tanto Bozzone como Zeiger han ganado récordes mundiales en la carrera de hoy, eclipsando los tiempos del año pasado por dos minutos y cuatros minutos, respectivamente. Read the story »

Thumbnail: Bozzone et Zeiger Victorieux
Bozzone et Zeiger Victorieux

Clearwater, Floride, le 8 Novembre 2008 - Aujourd'hui, Terenzo Bozzone et Joanna Zeiger remportent les titres de champions du Foster Grant Ironman World Championship 70.3, présenté par Ford. Venu de Nouvelle-Zélande, Bozzone s'est placé premier sur trois courses 70.3 cette année et a célébré son premier titre de Champion du Monde 70.3 aujourd'hui, en un temps de 3h40mn10s. Zeiger, représentante des Etats-Unis, a aussi remporté trois victoires sur la distance 70.3 cette année et a passé la ligne d'arrivée en 4h02mn49s. Bozzone et Zeiger ont tous deux signé des records mondiaux lors de la course d'aujourd'hui, éclipsant ainsi les temps du parcours de l'an passé par plus de deux minutes et quatre minutes respectivement. Read the story »

Thumbnail: Bozzone and Zeiger win in Clearwater
Bozzone and Zeiger win in Clearwater

Terenzo Bozzone and Joanna Zeiger won today's Foster Grant Ironman World Championship 70.3, presented by Ford. Hailing from New Zealand, Bozzone took first place at three 70.3 events this year and celebrated his first world championship title today with a time of 3:40:10. Zeiger, from the U.S., also took home three 70.3 wins this year and crossed the finish line at 4:02:49. Both Bozzone and Zeiger earned world best times at today's event. Read the story »

Available Now from IronmanDVD

DVD Cover2007 Ford Ironman World Championship 70.3 DVD
Relive the November 10, 2007 race with this DVD. Watch as Andy Potts, a highly decorated athlete with short-course success, sprinted to a first place 3:42:33 finish, while Australia’s Mirinda Carfrae broke the course record and claimed victory finishing at 4:07:25. In addition to the competitive professional field, more than 1,400 other triathletes ranging from 19 to 82 years old crossed the finish line, including Mark Rothbaum, manager of country music legend Willie Nelson, and Stacey Junio, who celebrated her recent weight loss in preparation for the event.  $34.95  Available now.

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Press Releases, Downloads, and Event Information

World Triathlon Corporation, owners and organizers of Ironman, is a Florida-based company recognized for athletic excellence, performance and quality products. With the addition of the Ironman 70.3 Series, Ironman now has more than 50 qualifying events worldwide.

Supported by partners that include Ford Motor Company, Dell, Timex and Gatorade, Ironman is the No.1 user-based sports brand in the world. Ironman has been a respected name in triathlon since its inception in 1978 and is regarded as the world's most challenging endurance event.

Millions may remember moments in Ironman history such as Julie Moss' crawl to the finish line in 1982, which was showcased on ABC's Wide World of Sports.

Each year, more than 80,000 athletes compete for slots to the Ford Ironman World Championship held every October in Kailua-Kona, Hawaii, and the Foster Grant Ironman World Championship 70.3 held every November in Clearwater, FL. The Ironman brand has been featured in a range of media outlets to include NBC, CNN Headline News, Sports Illustrated, The New York Times and USA Today.



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